Born in Saudia Arabia, Samer Sider was just 14 years old when he picked up his first camera and discovered his passion for photography.

Since 1993, Samer has been both organising and photographing presitigious, high profile events in Austria and Jordan for exclusive brands and companies such as La Perla, Guess, Cottonfield & Jackpot, Mexx, Pronuptia, Apple, Mercedes, U2 and Avant.

Based in Paris and Vienna while travelling extensively in search of new challenges and inspriation, Samer today focusses on his photography, specialising in shooting with the Hasselblad camera. He has a large diverse client base and licenses images for all manner of commercial, editorial and private use. Samer also embraces his position as the Art Director for the Designerclub in Vienna.